This was never intended as a business book …..
‘Competitions – The Book’ was released in 2008, as a behind-the-scenes guide for consumers to understand the competition campaign process.
It’s available in book stores across the country, as well as online, and has been featured on TV, radio, print and magazines.
Surprisingly, the book has also been used as a guide for marketers wanting not only the basics of running competitions, but also insights into the minds of competition entrants.
You can order Competitions – The Book online or through any major book store.